A form of behaviorism and behavior modification in which the likelihood of a specific behavior is increased or decreased based on positive or negative reinforcement when the behavior is exhibited.
A process by which the results of the person’s behavior determine whether the behavior is more or less likely to occur in the future.
The process adhered to be one sub-school of the associationist school of thought, rewarding or punishing an organism’s emitted behavior.
A form of learning which takes place when a piece of spontaneous behaviour is either reinforced by a reward or discouraged by punishment.
In behavioral therapy, form of learning in which a person is rewarded for the desired response and punished for the un-desired response; used to break harmful habits and reinforce desirable behavior.