Fishbein behavior interaction theory

In psychology, attempts to bring cognitive theory and connectionist theory into focus. According to this theory, a person’s behavior results from beliefs, values, attitudes, and desires. A person’s beliefs determine attitude, which, in turn, determine behavior. People acquire beliefs from the many experiences they encounter incidentally, directly, or through observation of others (modeling) has essentially four patterns: (a) information establishes beliefs, (b) those beliefs establish attitudes, (c) those attitudes establish intention to behave, and (d) that intention to behave results ultimately in the specific behavior, Fishbein model.


 


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